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February 17, 2013

Step 2: Create something remarkable

Jackman amazed.jpg
All men dream, but not equally. 

Those who dream by night in the dusty recesses of their minds,

wake in the day to find that it was vanity; 

but the dreamers of the day are dangerous men, 

for they may act on their dreams with open eyes, 

to make them possible.

- T E Lawrence

If you create something that other people think is OK then you will join the swelling ranks of people who have created something OK. There is nothing wrong with that. That's what most people do.

But if being OK isn't part of your vision then you need other people to talk about you and your work, so you must create something that is different somehow. Catchy, throwaway pop might do that for a while but will not sustain a career for long. Obscure, highly technical guitar music might change the way the instrument is played by a few but may not have sufficiently broad appeal to make you a living. Again, if that's what you want, that's OK ... just be clear about it.

In this age of almost-infinite music supply, the key to viral success is to create what politicians call "water-cooler conversation". You want people to talk to their friends about you and your music. This doesn't always have to be positive - but the stronger the effect, the better. No matter what you do, haters gonna hate ...

Say what you like about me - just spell my name right
- Gene Simmons

REALITY CHECK #2: Go back to your Vision Statement. 
What do you want to be known for? 
If people are not talking about what you want them to talk about, 
you need to work harder on making your life's work remarkable.

So, think about

  • What do people like about your music or act?
  • What do people tell their friends about it ...
    ... they they don't say about anyone else?

Step 2 Exercises

  1. Think of 5 musicians who you love/admire. Make a list of their 10 songs you love most. Write down:
  2. (Come to the workshop for more)

Exercises to take home:

  1. (Come to the workshop for more)
Posted by DrHuge at February 17, 2013 10:33 AM
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