Longing for the day ...

How to stand out in the crowd

Jim Fetzer was great for a quote at the Independent Music Conference. At one stage we were discussing the difficult issue of how a band can get people to notice them in this world that is flooded with acts doing the same. Jim's recipe was both simple and difficult:

"Word of mouth, in your face, get out and play."

What he means is that word of mouth is the best form of promotion - for shows, songs or CD releases - and that the way to tell people about them is to get in their faces and personally bring it to their attention; and that you then have to deliver on the promise - every show has to seriously rock their worlds.

MySpace great for some purposes but it is not gonna do it for you unless you tell people about who you are and what you do. The best way to do that is one-on-one, or at least one show at a time. Now, that sounds like the old-fashioned way to do it to me ... hard work and dedication.